| No two agencies are exactly alike. But most of their crises are. If you're going through any (or many) of the crises listed below, or if you've invented new ones, crisis coaching can give you the objective, experienced-based guidance you need to make intelligent, actionable decisions. |
Crises of Decline
♦ Major account loss(es)
♦ Budget cuts
♦ Declining profits
♦ Agency personnel turnover
♦ Client personnel turnover
♦ Account reviews
♦ Stakeholder reactions
♦ Senior management conflicts
♦ Downsizing
♦ Client relations
♦ Service quality
♦ Creative quality
♦ Poor morale
♦ Partner issues
♦ Collections
♦ Debt
♦ Employee defections
♦ Organizational chaos
♦ Banking relations
♦ Legal issues
♦ Family business issues
♦ Slow / No growth
♦ Staff conflicts
♦ Turnarounds and workouts
♦ Getting out
♦ Negative influencers
♦ Negative PR
| Crises of Growth
♦ Major account gain(s)
♦ Rapid client growth
♦ Planned growth
♦ Unplanned growth
♦ International growth
♦ Dominant client(s)
♦ Merger / acquisition
♦ Partnering
♦ Staffing
♦ Attracting best people
♦ Keeping best people
♦ Diversifying
♦ Organizational chaos
♦ Stakeholder relations
♦ Negative influencers
♦ Negative PR
♦ Service quality
♦ Creative quality
♦ Getting out
♦ Selling
♦ Succession planning
♦ Opportunity evaluation
♦ Upsizing
♦ Branching
♦ Pricing
♦ Buying / leasing
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A coach. Not a consultant.
A consultant friend of mine said it's fun to be a consultant because you make the client do all the work.
As a coach, mentor and former CEO, my role is somewhere between a psychologist and an accountant. My job is to help you come to critical decisions that will have a material effect on the future of your agency.
It's lonely at the top.
The agency business is unique. Your trusted advisors (accountants, lawyers, bankers, family, friends, etc.) don't usually grasp the day-to-day intricacies of running an agency. They are not prepared to immediately jump in and help you understand the nature and potential outcomes of your crisis. They are not prepared to help you make experience-based decisions that will lead to the most positive, profitable outcomes.
That's where I come in. |
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